LifeVac | Social Media Advertisement
LifeVac is a non-powered, non-invasive, portable suction apparatus (single patient) developed to bring the safest, simplest method to assist a choking victim. Born out of the loss of a child, founder and CEO Arthur Lih hopes to put a dent in similar choking deaths by bringing this device to the public. Despite the massive lifesaving potential, Lih was having trouble spreading LifeVac after the initial PR boost brought on by two dozen success stories. He came to MC360 to keep LifeVac at the forefront of people’s minds.
MC360’s challenge was to market an anti-choking product to people who aren’t currently choking. People don’t generally think to buy life-saving devices until they need them, so we needed to emphasize the need for preparedness. Marketing had previously concentrated on schools, medical facilities, and first responders, but we had our minds closer to home. We recognize LifeVac’s value in the hands of first responders and medical facilities, but preparedness counts most where this tragedy is liable to strike first- home. In just a month we increased sales by 42.85% in the 25-34-year-old demographic segment a group of people that are settling down and starting families. We used targeted ads campaigns via Google and social media to put this essential device in front of exactly the right people.