FL BPI | Cinco De Mayo Salsa | Brand Management

Florida Best Promotions is Tampa’s premiere Latin events coordinator, the most popular being Salsa on the Sponge Docks. Salsa on the Sponge Docks is a Cinco de Mayo celebration with an average attendance of  3,000 people, quickly becoming a Tampa/Tarpon Springs tradition. The attendance steadily grew every year, but FBP wanted to expedite the event’s growth through better social media practices. MC360 loves a good celebration, so we were quick to jump on!


Social Media Managemenet
Share Project:

The Results

Dance, music, food, and drinks sell themselves; our plan needed to focus on getting these features in front of the right audience. With our laser-focused campaign, we were able to build considerable awareness of the event well before the celebration’s start. In just two months, the average post went from 41 views to 2,033 views.  The number of people reached by the FBPI social media pages went up 177%, bolstering followers, engagements, and event registrations.

Ultimately, MC360’s digital marketing services helped boost attendance of the Salsa on the Sponge Docks event from 3,000 in 2018 to over 8,500 in 2019.

People Reached

Increased post reach to 26.4K

Media Engagement

Post engagements increased by 105%.


Event attendance increased 180%