Effective marketing requires a wide range of expertise. The ideal marketing team includes: strategists, analysts, product specialists, brand managers, communications professionals, event organizers, SEO specialists, search specialists, marketing automation specialists, copywriters, creatives – the list goes on and on.
Hiring a large enough staff to cover all bases is often unfeasible, and it’s expensive even when it is. Given rapid technology changes, even the best in-house team can fall behind as new areas of expertise become necessary. Finding and maintaining a marketing staff with the right knowledge at the right cost point is very difficult.