Consider the Power of Outsourced Marketing

Marketing expertise is costly. One skilled marketing manager can cost over $90k, not including benefits. Now imagine hiring a full marketing department. 

For companies needing a full marketing team that is efficient, effective, and innovative, Outsource 360° is a perfect solution for growing your business.

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The Benefits Of Outsourced Marketing

Outsourcing your marketing often saves money and improves quality. More than 66% of companies outsource some markting functions, and this trend grows each year. Join the revolution!

1) Expertise

Effective marketing requires a wide range of expertise. The ideal marketing team includes: strategists, analysts, product specialists, brand managers, communications professionals, event organizers, SEO specialists, search specialists, marketing automation specialists, copywriters, creatives – the list goes on and on.

Hiring a large enough staff to cover all bases is often unfeasible, and it’s expensive even when it is. Given rapid technology changes, even the best in-house team can fall behind as new areas of expertise become necessary. Finding and maintaining a marketing staff with the right expertise at the right cost point is very difficult.

2) Flexibility

Markets are constantly changing in today’s fast-paced world, and you don’t want to be the one left behind. Businesses need strategic mobility to shift gears at a moment’s notice.

Outsourcing allows you to have a  specialized team available whenever a shift requires adapting your marketing strategy. It also enables your company to explore new approaches without a long-term commitment.

3) Savings

The fixed payments of outsourcing may appear to be more expensive at the onset, but the money saved is worth it in many cases. Fixed costs in people, technology, and facilities often dictate a marketing budget. The assembly of an in-house marketing team is an investment that can easily stretch into six figures – including retirement benefits, health insurance, vacation pay, etc.

Finding competent executives with the right expertise also takes time and money. Outsource 360 will provide value in several ways.

4) Accountability

In today’s economic climate, companies can’t afford to spend money without measurable results. In contrast to an internal hire, an external marketing firm that doesn’t deliver results can easily be discontinued. An outsourced marketing team knows that they will be held accountable for their results.

5) Cross-Industry Knowledge

Oftentimes, an outsourced marketing firm has diverse experiences working with many clients and industries. This is a huge advantage. Cross-industry experience allows firms to develop a comprehensive strategy based on observation of a wide sample of businesses and industries. The experience gained from supporting many businesses enables marketing firms to better evaluate how to support yours.

6) Objectivity

A fresh outside perspective enables outsourced teams to see your company as prospective clients see it and engineer a strategic plan focused on a target consumer. Because it is much harder for in-house employees to divorce themselves from company politics and groupthink, the objective strategic vision of outside agencies often produces out-of-the-box thinking.

An outsourced marketing team will say it like it is, and can be the jolt that is just what a business needs to move to the next level.

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